A giant insurance company once used a slew of animals to generate viral TV commercials - like Raccoons. They’re are mischievous, trash-binging, critters - and what would it feel like to have the POV of said critter?

I leaned into the theme of “nostalgia” and TikTok style POVs”, to script write a playlist of Raccoons and their deepest desire to be domesticated and behavior like humans: attend birthday parties, paint like Picasso, and even whip up an Erewhon smoothie.