Say “hello” to Kroger’s Ultimate Groceryhead:
CHRISSY FREAKING TEIGEN
Wait……..WTF is a groceryhead? 👉🏻
If you enjoy the thrill of finding sale or discounted items, collect an obnoxious amount of reusable totes at the checkout lane, or know how to thump watermelons to get the juiciest one…
THEN YOU’RE A GROCERYHEAD!
And according to ChatGPT’s definition:
“A groceryhead is an informal term often used to describe someone who loves grocery shopping, exploring new food products, and spending time in grocery stores. Groceryheads are often food enthusiasts who enjoy discovering fresh ingredients, specialty items, or good deals. They might also be drawn to the experience of browsing aisles, comparing products, and thinking creatively about meals or recipes.”
Now that you understand “groceryheads” as a term and lifestyle, why does Chrissy Teigen get the street cred as the “Ultimate Groceryhead”?
It’s quite simple: “[she] f*cking loves the grocerystore” . That’s an actual tweet Chrissy posted after a slew of paparazzi photos catching her at her local Ralph’s pushing around an overflowing shopping cart - just like us common folk.
Yeah, Chrissy’s a celebrity and also a mom chef, obsessed with getting the best deals and freshest ingredients for the fam, and her crowning points: she’s a Ralph’s and Kroger regular.
So Chrissy Teigen and Kroger teamed up to create a social campaign about her backstory and humbles beginnings on how she became a certified and the Ultimate Groceryhead.
Cart Confessions 🛒
Serving up a long-form piece, we interviewed Chrissy while she wheeled through Ralph’s and asked her about her first memory at a grocery store, best produce picking tips, and sniffed some pineapple butts along the way.
🍍🍍🍍🍍🍍🍍🍍🍍🍍
Never Have I Ever… 🎤
Credits, Info, & More ➡️ ➡️
So many moving parts, people, and production details! Check Kroger’s Feats page for teams, agencies, and production studios who helped us bring this all together.
Chrissy 🫱🏻🫲🏽 Kroger
Our TikTok & Instagram cut-down social content series included a game of “Never Have I Ever”, featuring other groceryheads we found in the wild 🌵🛒!!!