Kroger is a beloved grocery retailer in the States. Soooo, my team and I were creatively tasked to get people yapping about them on social. And, we did what any “sane” creatives would do: we added our absurdist flare to every concept that consistently hit 1 million+ views.

We have thought of aggressively bobbed for pickles, the infamous 6-7, crafting a mistletoe out of a rotisserie chicken, and even Chrissy Teigen memes. Here’s a tiny collection of content that got the views 📈.